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Thoughtfully Ruthless®

How To Avoid Metrics Manipulation And Make Them Actually Useful

May 10, 2021 Nick Pritchett
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“You are a machine Val- I can’t believe you Peloton every day!”

That’s what one of my friends told me a few weeks ago. Impressed by the blue circles on my profile that show I worked out every single day for the previous two months. ....Err. Nope. Not quite!

I quickly corrected him, shattering his illusion of my endless daily cycling. Because the secret is, Peloton tracks meditation as a workout. One of my daughters loves a 5 minute meditation together before she goes to sleep and many nights I also use a peloton mediation to calm my busy head. So the peloton metrics aren’t truly telling the story that you can easily be lead to believe if you look at a member profile on their app. 

It’s so easy to manipulate metrics and create an illusion far different than reality. Sound familiar?

Same applies in business. Are you truly tracking the right outputs and providing the scorecards/ visual representations of progress, and monitoring the right results?

You have to ask: what is the source, can I trust the inputs, and should I care what it is telling me. 

There’s a lot to be said for the hand painted thermometer that fundraisers use to visually show the target and the progress made. Sometimes simple metrics are best. Otherwise your team can have their eyes on the wrong prize. 

I’d love to see some of your favorite metrics and scorecards you use to track progress in your business. Have a creative solution you have designed? Remove the confidential numbers and send them my way, I’d love to see what works for you and share back what themes from what have seen work for the greatest impact in the most successful companies.

Dedicated to growing your business,

Val

P.S. I hope you enjoyed this week's VAL-uable Insights, sign up here to get them in your inbox each Monday morning: http://valwrightconsulting.com/newsletter-sign-up/

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VAL WRIGHT
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Val is a recognized global leadership and innovation expert who is known as growth accelerator by top executives at Fortune 1000 companies including Microsoft, Amazon, LinkedIn, The Financial Times and PopCap Games.

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