What do the results show?
I worked with one executive whose MySpace photos appeared on the first page of their results and it was not pretty.
Another executive had worked on remarkable products, won awards, and ran a large global division of a company, yet everything that appeared was over eight years old.
I understand this may not be a priority to many executives, but it is worth investing a few minutes of your time. Your reputation and ability to secure investment, land that new hire, or get that new job depends on it.
Before I meet with a new potential client I don’t just research the company, I research the executive too, and their peers, and board of directors.
I am not suggesting everyone needs an active blog, daily twitter sharing, and a video series. But your investors, customers, potential acquisition targets, and future employees will be googling you so make sure the virtual you reflects the real you.
At minimum:
1. Google yourself and scroll the first few pages and make sure you have no questionable content out there
2. Update your basic LinkedIn information with your current role and past achievements
3. Set the right privacy settings for your FB/IG accounts so you intentionally share the right photos and commentary with a private group of friends or the whole world
4. Include your board and volunteer work on LinkedIn
5. If you have a personal website, make sure it is current and reflects who you are today
Already got the basics in place?
Then it’s time to make sure you are brilliant at demonstrating your brilliance.
Dedicated to growing your business,
Val
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