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Thoughtfully Ruthless®

How To Enjoy Being Back Traveling For Business Again

May 16, 2022 Val Wright
Air Travel

Carlsbad, Austin, and Houston this week.

This is actually a record for me even in pre-pandemic times. Three events in six days with three different companies. Keynote talks, strategy retreats, board retreats, brand development, and executive team performance is my focus for the next week. 

I've heard a lot from executives lately about the tension of stress and joy of returning to business travel. Mainly stemming from feeling like untested expectations are unrealistic. When actually failing to reset habits is the true cause. 

Here's how to handle returning to business travel…

  • Preparation Yes, it is going to take you far longer to pack and you will forget things but nothing that instacart or online delivery in your country can’t solve….

  • The real preparation you need to do is with those who work with you. Let them know how to contact you and who to talk to in your absence.

  • It is unrealistic to expect that those traveling can keep up with the deluge of texts, IM’s, Slacks, and emails. Cover their back. Help them out. Set rules for what to expect when from those traveling again. There won’t be the immediate responses that we have all grown accustomed to.

  • Reality Check Don’t go back to your old travel schedule. Travel will never be the same…Customer visits will never be the same… Conferences will never be the same. Ask everyone. How can we do this differently?

  • Customers are looking for new ways to interact. Customer Advisory Boards are the new powerhouse, do you have one? Let me know and I can share work I have been doing that transforms how your customers view you.

  • Building in fun Nope, I don’t mean cheesy team building. I mean laughing till you cry, hugging people ( if you both like to hug), being sarcastic if that’s ok in your country and company culture and finding ways to laugh at yourself. Work doesn’t have to be annoying and tedious and some of the toughest work assignments are made easier when you get to laugh along the way.

  • Find a common thing you and your team like to do together. Whether that is eating, sight seeing, Learning about the history of the city you are visiting or helping a local good cause.

  • We all have a lot of catching up to do. So whether you love or hate going out with those you work with, perhaps it is time to adopt some new habits.

Dawn Ringstaff, VP of Channel at Area 1 Security is a great role model for adopting new habits. As we say talking before 400 technology leaders gather for the Women of The Channel event tomorrow. Dawn shared how she has recently adopted a new habit of approaching anyone who is sat alone at a conference to ask if they really want to be alone or want to talk. 

Imagine that. For every one person who found it hard before lockdown to socialize with strangers… there are ten times as many who find it hard today to initiate conversation and say hello. 

Be like Dawn, approach someone sat alone and check if being on their own is a choice or if they would like to say hello. 

Ask your team how they want to reconnect. 

Meanwhile, you can never be too early to book into my calendar. 

…I’ll be in Europe in July, and traveling very sporadically in June and August, so if you are thinking of a strategy retreat, conference, workshop, or event let me know now so you get your preferred dates on my calendar for 2022 and 2023!

If you want to read more about how to find new ways to communicate, check out Words That Work, Kogan Page, 2022, to learn more.

Dedicated to growing your business,

Val

P.S. I hope you enjoyed this week's VAL-uable Insights, sign up here to get them in your inbox each Monday morning: http://valwrightconsulting.com/newsletter-sign-up/

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If You Haven’t Tried Warby Parker Now Is The Time

May 9, 2022 Val Wright
Warby Parker Glasses

I can’t quite believe how bad my eyes are. I only know because this week my new glasses arrived from Warby Parker, and I can finally see clearly again. It’s like the windscreen wipers just cleared my eyes and I can see again when reading and typing!

…I put it down to lockdown too much screen time. 

…I put it down to perhaps being too tired 

…I put it down to having my phone in my hand a little too much. 

When actually I just needed some glasses!

After throwing away hundreds of dollars each time one of my daughters lost their really expensive glasses I finally decided to try Warby Parker. I wasn’t disappointed. 

If you ever want to study a business disrupting an industry here it is. 

Beyond having a purpose, a cause, continuing to do good and provide glasses to someone in need for every pair of glasses sold…

  • The customer service is simple and fast

  • The choices are plentiful

  • The app lets you try on glasses that you can really see a 360’ view of what they will look like on you!

  • The shipping is FAST and they under promise and over deliver on delivery date so you are pleasantly surprised!

My husband often misplaces his glasses and when my Dad last visited from England in December, my Dad told him to just buy enough pairs to have a pair in every room of the house so you won’t ever be too far away from a pair! Wise words Dad, perhaps now with Warby Parker we can do this. 

The surprise was inside the case, it is Warby Parker in 100 words on a screen cleaning cloth. 

What are your 100 words?

If you want to read more about how to define your 100 words or raison d'être, check out Words That Work, Kogan Page, 2022, to learn more. 

Dedicated to growing your business,

Val

P.S. I hope you enjoyed this week's VAL-uable Insights, sign up here to get them in your inbox each Monday morning: http://valwrightconsulting.com/newsletter-sign-up/

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Finally Singing Again

May 2, 2022 Val Wright
Soccer Field

I finally got to sing again last night. I’ve really missed going to LAFC football matches (soccer for my American friends)

Last night as we sat in our season ticket seats so very close to the 3252 supporters in the North End of the ground —it felt incredible. Even if the first 70 of the 90 minutes were pretty mediocre,. made better by the final 20minutes of enough chances to keep us on our feet and singing. If you’ve never seen the 3252 supporters club sing “jump for LA football club ole ole!” Please watch it here. 

My voice feels a little sore as I write this, but it was worth it!

Do your supporters show you this much love? 

Can you and others see their excitement for the products and services you provide?

Maybe it is time to ask, and truly listen to what they say.

Dedicated to growing your business,

Val

P.S. I hope you enjoyed this week's VAL-uable Insights, sign up here to get them in your inbox each Monday morning: http://valwrightconsulting.com/newsletter-sign-up/

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VAL WRIGHT
Consultant / Speaker / Author

Val is a recognized global leadership and innovation expert who is known as growth accelerator by top executives at Fortune 1000 companies including Microsoft, Amazon, LinkedIn, The Financial Times and PopCap Games.

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