As a CEO or senior executive, the stakes are extraordinary in every conversation. Millions or even billions of dollars are in jeopardy during board meetings, investor calls, media interviews, customer interactions and employee conversations. The most successful executives know this and prepare with precision what to say and when to say it. This thoughtful and intentional focus is required for leaders to drive profitable growth.

Words That Work will help leaders benefit from the strategies, language and tools of CEOs who know how to speak the right language at the right time and calls on leaders to challenge the 'usual' business conversations. Using examples from Starbucks, Microsoft, Amazon and BMW, Val Wright turns a number of familiar communication approaches on their head, and shows the reader how to question, contest and change traditional language skillfully and persuasively.

Rapid Growth Done Right

Successful, growing organizations have one thing in common: they focus their attention on the relationship between their creative, technical and business teams.

This allows them to have a clear and deliberate emphasis on the way the company is led.

Thoughtfully Ruthless

Thoughtfully Ruthless lays out the secret to rapid business growth by showing you how to unbelievably invent more time, catapult your energy, and boost the productivity of your resources. 

Thoughtfully Ruthless reveals how to create explosive growth!